“There are better ways to design than putting a big effort into making something look special. Special is generally less useful than normal, and less rewarding in the long term." Jasper Morrison was born in England, raised in both the United States and Germany, and then later settled with his family in London. It was in London that Morrison attended Kingston College of Art and later the Royal College of Art. Jasper Morrison’s work caught the attention of critics early on. Morrison is first and foremost a conceptual designer and his work frequently blurs the line between art and industry. Morrison is less concerned with novelty or new unexpected forms, and more interested in familiar shapes, sometimes banal, reworked until something new is uncovered. Morrison’s design is driven by his idea of “super normal“. “That was it,” he wrote,” a name for what I have been trying to achieve all these years, a perfect summary of what design should be, now more than ever.” Morrison believed that forms that had grown naturally and unselfconsciously over the years, cannot easily be replaced. The super normal object is the result of a long tradition of evolutionary advancement in the shape of everyday things. Morrison has had his hands in a variety of endeavors—he has created a series of plywood chairs and tables for Vitra, a chaise lounge and daybed for Cappellini, and a tram for the city of Hanover. Many of Morrison's austerely elegant designs have been elevated to cult status. Beautiful, super normal things for everyday homes and offices like the Basel chair, the Air chair and the Bac chair. Practicality, comfort, and timeless forms, the hallmark of Morrison’s designs, have branded Morrison as a mature designer with a style of his own.